Chile to increase exports of premium organic wine
Viña Emiliana hopes to send more organic bottles abroad this year, as Chilean wine gains fame for sustainability efforts.
Wednesday, February 29, 2012
Category: Business - Food
Viña Emiliana is leading the Chilean wine industry’s move towards sustainability.
Chile has long had a reputation for producing good value quality red wine, but now the industry’s leading organization has teamed up with cutting-edge producers for a campaign that could lead to a whole new image for one of the country’s most famous exports.
Just weeks after Wines of Chile launched its new sustainability code - which certifies local vineyards that comply with top level sustainability practices - Viña Emiliana has announced plans to increase premium organic exports by 20 percent in 2012.
“Now that premium wine has seen a major increase in commercial value, with a considerable rise in the price of crates exported, we hope to surpass 400,000 crates of premium wine exports in 2012,” Emiliana General Manager Cristián Rodríguez told Diario Financiero.
A family-run vineyard, Viña Emiliana operates several vineyards around Chile, focusing on organic wines. Its 2011 exports totalled US$26.8 million, representing 15 percent growth from the US$23.3 million exported in 2010.
This steady rise has corresponded to an increased focus on premium organic wines - exports of which are set grow 44 percent from 2010’s vintage, according to Rodríguez.
Known for its Cabernet Sauvignon, Syrah and red blends - Chile’s best-known international exports - the company also plans on expanding its variety of wines, to include white and lesser-known varietals.
Central to this agenda will be a new Riesling from the BioBío Valley and Malbec wine from the Colchagua Valley.
With its focus on high-end exports, Viña Emiliana’s business model conforms to Wines of Chile’s 2020 Strategic Plan, which aims to build the country’s reputation as a producer of premium quality wine.