Campaign takes Chilean cuisine and produce to the United States
Fifteen high-profile dinner parties in five U.S. cities as ‘Foods From Chile’ seeks to strengthen Chile’s relationship with its leading food export market.
Thursday, November 15, 2012
Chile is a leading exporter of dried fruits. Photo courtesy of Foods From Chile / Facebook.
Blessed with a wide variety of microclimates that range from the austral reaches of Patagonia to semi-tropical oases of the Atacama, isolated from plagues by the Andes and the Pacific, and held to the highest health and safety standards, Chile is one of the Southern Hemisphere’s most important food producers.
It’s a position verified by the Economist Intelligence Unit’s Global Food Security Index, which rates Chile highest in Latin America and number 27 in the world, using the criteria of “affordability,” “availability,” and “quality and safety” standards.
Now a campaign headed by ProChile and Fundación Imagen de Chile is looking to boost the country’s positioning in its most important food export market; the United States.
Called “Foods From Chile. Source of Life,” the initiative is being launched on Thursday, November 15 with 15 dinner parties in five U.S. cities, each hosted by high profile Chilean chefs and local culinary experts.
In New York, Canadian-based Chilean chef Guillermo Muñoz will give a presentation alongside local chef Peter Larsen in the Chateau Cherbuliez - an event that will include ProChile Director Félix de Vicente and Fundación Imagen de Chile Executive Director Blas Tomic.
“We decided to launch the campaign in the United States, which is currently the primary market for Chilean food and drink, receiving 21 percent of the total exports of the sector during 2011 with shipments exceeding US$2,600 million,” said de Vicente.
Overall, food and produce accounted for 15 percent of total national exports, a figure that rose 16 percent in 2011 to total at US$12,500 million. The U.S., which is in winter when Chilean produce is coming into season, is Chile’s principal food export market.
The other cities featured in the “Foods From Chile” campaign launch are: Miami, Washington D.C., Los Angeles, and Chicago.
Produce that will be promoted includes; berries, oranges, clementines, apples, avocados, grapes, lemons, as well as prunes and dried fruits. Trout, salmon, and other seafood will also be a primary focus of the campaign, as well as wine, beer,and olive oil.
For more information on the campaign head to the Foods From Chile website, visit their Facebook page, or follow them on Twitter via @FoodsFromChile.