New ranking puts Chile top for business and tourism marketing
International consulting firm says Chile is one of the best in Latin America for drawing in potential businesses and visitors in the digitalized world.
Tuesday, February 11, 2014
Santiago has become a top destination for both business and tourism. Photo by bitboy/ Flickr
Chile has received top marks for its economy, business environment, tourist destinations and travel opportunities. Now it is also being recognized for its success in sharing that information with the rest of the world.
According to Madrid-based Bloom Consulting, Chile is among the best in latin America for business and tourism marketing, which is particularly important as more and more people turn to the internet to help plan their future business and vacation trips.
In terms of business branding, Chile ranked 28th worldwide and 5th in the Americas, behind the United States, Canada, Brazil and Mexico.
A range of factors including net foreign direct investment inﬂows and investment growth, business environment, country branding strategy, official websites and promotion on social media were all considered by Bloom Consulting to determine the rankings.
The report also looked at the most commonly search phrases related to Chilean business, noting that people interested in moving to the Andean nation were attracted by “open market economy,” “cost of living” and “social welfare.”
Chile was less active in promoting its world-class tourism in recent findings, instead letting the amazing destinations speak for themselves. According to Bloom Consulting’s report, approximately 3.5 million people considered Chile for their next vacation in 2013, coming in 8th in the Americas. The most common searches about Chile included “shopping,” “winter sports” and “gastronomy”.
Of course, the Andean nation has plenty to cater to those searches and more. With idyllic shopping districts like Barrio Italia and Lastarria in Santiago, and world-class restaurants serving unique and innovative culinary treats, it is no wonder the capital city was recently named a top destination by travel experts at TripAdviser.
With its many fantastic ski resorts just a short drive from Santiago, it is no surprise that snow lovers would seek out Chile for winter sports in the Southern Hemisphere. The country is also home to an array of exhilarating runs farther south with skiers and snowboards taking on the slopes of active volcanoes.
No discussion of tourism in Chile would be complete of course, without mentioning its award-winning natural wonders, such as the 8th Wonder of the World, the Torres del Paine National Park. This trekker’s paradise is also surrounded by lesser known — but no less spectacular — national parks and reserves across southern Chile.
The country also boasts the unmatched mars-like landscapes of the Atacama Desert — the driest on planet Earth — and the magical scenes of the remote Easter Island in the middle of the Pacific.