Latin America has been going through a boom in netbook sales, especially since the second half of 2009. Chile was not exempt from this trend, something that can to a great degree be explained by the fact that in Chile these portable computers are on average cheaper than in other countries in the region when one compares the population’s average wage and the price paid for the devices.
This was the result of the biannual Digital Gap report by Marco Marketing Consultants, which notes that you need 0.83 salaries to buy a netbook, while in Argentina is at the other end of the scale, with prices as high as 1.18 salaries.
The study comparing the real chances of a person acquiring a computer in the main countries in the region – Brazil, Argentina, Chile, Colombia, and Mexico – also concludes that Brazil is the only place in Latin America where buying portable units and computers is comparatively cheaper than in Chile.
However, when one compares the data from the last 10 analyses, the consultant highlights that Chile “maintained the best balance, continually marking low salary levels needed to buy a computer.” In other words, it is cheapest place in the long run.
The data on average salaries was obtained from the National Statistics Institute (INE), while the computer prices were obtained from the main retail chains in each country, calculating an average for each type of computer with a minimum of five different quotes.
The mass expansion of computer use in the country has been accompanied by a significant increase in the Internet, which is available practically nationwide, including in rural areas. Currently over 2.2 million homes have access to the web. The country was even the first country in the region to test the 4G connection, the successor of mobile broadband.
This post is also available in Spanish