Chilean wine brand Concha y Toro is world’s most admired

A panel of international experts judged the competition launched by international specialist magazine Drinks International.

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Chilean wine producer Concha y Toro is the world’s most admired wine brand, according to a contest run by UK-based magazine Drinks International.

The competition was decided by a judging panel made up of 60 respected winemakers, consultants, critics, retailers, educators and analysts from around the world.

In recent years Concha y Toro, which is linked to the well-known Guilisasti family, has received increasing global recognition but this is the first time the Chilean brand has topped the Drinks International list.

“This distinction fills us with pride because it reflects our chief mission, which is to produce high quality wines that reflect this origin,” the company’s general manager, Eduardo Guilisasti, told Chilean daily La Tercera. “We have been working towards that goal for years and [this latest recognition] reflects the commitment of our entire business.”

The criteria used to judge the international competition included consistency of quality, a successful representation and reflection of the brand’s country or region of origin, an ability to respond to consumer demand, a good marketing strategy and a broad demographic appeal.

Other leading wine labels making up the top 10 were Torres, Jacob’s Creek, Penfolds, Antinori and Chateau Lafite.

“[This project] was conceived as an opportunity to salute the producers whose products have done the most to put regions on the map, to popularise wine drinking and to spread best practice throughout the industry,” said the supplement’s editor, Graham Holter.

Drinks International has more than 50,000 subscribers in 67 cities around the world.

Click here to read the original announcement on Drinks International’s website.