Audiovisual production in the country has gained strength over the last few years. For example, in 2008, northern Chile was the scenario chosen to film “Quantum of Solace,” the 22nd episode in the James Bond saga about the mythical agent 007.
For its part, ProChile, the institution charged with strengthening and deepening the country’s commercial policy, has worked very closely with the Association of Film Commissioners International (AFCI), which includes the 300 top film commissioners in the world. In this way, it seeks the way to open up new spaces for the nascent Chilean film industry. It has likewise contacted major producers like Universal Studios, 20th Century Fox, Walt Disney and Sony to inform them of the country’s advantages in this area.
Now, and with the objective of fostering greater development and inserting the Chilean audiovisual industry in the world, in the southern city of Valdivia an unprecedented program has emerged that seeks to take advantage of the trend toward the internationalization of the industry’s production services.
Under the name of Program to Attract and Promote Investments: Offshore Services in the Audiovisual Industry, the idea is to promote Chile and the Los Ríos Region as a location for undertaking international audiovisual projects.
They intend to offer a wide range of products and services, from film and video production and distribution to digital animation, subtitling, dubbing, sound recording, and the search for locations and contents, among others.
The choice of Valdivia as the seat of the program is due to the area’s great audiovisual potential. For example, the International Film Festival that is held in the city every year with support from the Universidad Austral de Chile played a fundamental role in making this decision.
Carlos Amtmann, director of the regional CORFO office sponsoring the project, explained that Chile “stands out for its social and macroeconomic stability, its low risk and its transparency and quality. That is why we are promoting Chile and the region as a platform for global services with foreigners. In this way we support Chilean firms so they can compete in current markets.”
The world potential of outsourced or subcontracted global services is significant. The sector is currently growing at 40% and by the end of 2010 global sales volumes should be around US$ 280 billion.