It may seem an understatement to label Chile’s Salva la Tierra campaign (“Save the Earth”) as “ambitious.”
Global warming, carbon footprints, energy consumption, air and water contamination, combustible fuels, water scarcity, sewage systems, renewable energy, environmental health, electronic waste, plastic recycling and household pollution – and this project aims to tackle all of the most pressing challenges facing the planet.
The campaign – organized by the Neurona Group, a science and technology communications organization – aims to teach children just how easy it can be for them to make a difference in the future of the planet.
“Environmental education is one of the core priorities of the ministry,” said Undersecretary of the Environment Ricardo Irarrázabal, “and for this reason we are proud to support this campaign that demonstrates that the principal problems affecting us as a community, can be overcome if we make a little effort ourselves.”
The campaign is also supported by the private sector, giving it the funds to hit the road and travel to 30 schools in the Metropolitan Region, which includes the capital, Santiago.
Beginning on April 2 and running until the end of the year, the tour engages students of all levels in activities including workshops on how to turn waste into toys, the principal environmental problems of the planet, an environmental fair demonstrating solar products and composting techniques, plus educational movies and competitions.
The Save the Earth campaign began in 2011 with informational displays in metro stations, cinemas, and television and radio stations across the country, and also went to 10 schools.
In 2012 it had a stand and representatives at the Lollapalooza Festival, the music festival which made its second appearance in the Chilean capital last month.
This year it will travel to a further 30 schools, focusing on raising awareness among children and in the education system.
“It’s indispensable to begin with environmental education in schools, giving children and youths the tools to care for the planet, to be more aware for the current problems and also to transmit this message to their parents,” said Andrea Obaid co-director of the Neurona Group.