Food producers are making efforts to diversify their business opportunities and to get their products to new markets. Mexico stands out as one of the most attractive economies in Latin America, with a per capita income of some US$ 10,000 and almost 108 million inhabitants.
To strengthen ties to the Mexican market, between 14 June and 3 July Chilean food producers will present a variety of gourmet products in this country. The event, called the “Week of flavors in Chile,” has already been presented in 17 countries and includes the presence of over 45 Chilean companies, which exhibit agricultural and processed products with a great variety of flavors, textures and colors, as well as a wide variety of wines from the South American country.
Likewise, among the Chilean food products on offer, what stands out are the fruits, legumes, fish, seafood, olive oil and meats that are exported to other markets like Japan, the United States and Europe.
According to Félix de Vicente, director of ProChile, the institution in charge of promoting Chilean exports, one of the initiative’s objectives is to turn Chile into an agricultural and food industry power. The agricultural-livestock sector is currently the second largest source of foreign currency in the country.
In addition, the idea is to put Chilean producers in contact with Mexican buyers and in this way foster new business deals that boost trade and take advantage of the two economies’ complementariness.
Currently Mexico is one of the main destinations for Chilean exports, not just food but also mining products, which represent 40% of sales abroad. Last year total exports to Mexico were US$ 1.4 billion, of which around US$ 450 million corresponded to copper sales.
Meanwhile, last year the trade balance was US$ 2.644 billion, with a surplus of US$ 287 million in Chile’s favor.