The Chilean company Arcaris thinks it has the secret to make employees happier, improve customer satisfaction and increase sales.
How? By bringing “social concepts” and the mechanics of the gaming industry to call centers – an industry that is traditionally plagued by high turnover and unhappy workers.
It’s called gamification, a major new trend in the business world that had yet to be applied to call centers – that is, until Arcaris came along.
The company was created in Santiago by an international team, drawn to the city by Chile’s entrepreneurial spirit and many opportunites. Five countries are represented among Arcaris’ seven team members: the U.S, France, Argentina, Chile and Colombia.
Its CEO, 28-year-old Oscar Giraldo, moved to Chile from Colombia seven years ago, with a dream to go pro in roller hockey.
While his sporting ambitions may not have come to fruition, Giraldo has instead founded two start-ups.
The first one, Medularis, is a click-to-call app company called, which Giraldo sold to his partner in 2010 to focus on Arcaris.
Yet despite its base in Santiago, the company ambitions are definitely on a global scale. Arcaris is one of nine Chilean companies that will spend four months in Silicon Valley to learn from entrepreneurs in that technological hub and make international connections.
The trip is sponsored by the Chilean Economic Development Agency, Corfo, which is also behind the program Start-Up Chile, luring entrepreneurs from around the world to Chile.
From humble beginnings, and in just two years, Arcaris now boasts major international companies among its clients, including Wal-Mart, ING and Banco Santander.
To find out more about how the company works, check out its website.