Chilean publicist reaches final in Cannes contest

In April the professional will travel to the French city to defend a project aimed at integrating diverse media to capture child audiences.


The Chilean publicist Marcelo Flores is one of the four finalists of the Content 360 international new media competition located in Cannes, France, which has gained increasing international importance since it was first held in 2006.

Flores, who is also a film director, will participate in the final of a category aimed at discovering the next application, content or service using the new potential of Connected Television to win over larger child audiences.

The project called “Masato” uses web television, Digital Multimedia Broadcasting (Korean technology that allows TV broadcasts to cellular phones), and IP television, and it was commissioned by the South Korean Communications Commission (KCC).

In this way, the professional is the only Chilean in the final of the category entitled “Engaging with children through the use of Connected TV” and he will attend in person to defend his idea. He will travel to Cannes in the coming days with this in mind and will participate in the different activities that have been planned for the contest finalists.

The program includes presentations behind closed doors for the jury and the commission that ordered the project, in addition to brief sessions to present it before broad-based audiences that include participants and potential sponsors and sources of business.

In addition to Flores, the final will include one Venezuelan and three Spaniards, who overcame a complex selection process that included over 11,500 participants.

In recent times diverse Chilean professionals and politicians have been distinguished with diverse positions and international prizes. This is the case with Gonzalo Torres, who will receive a distinction for his contribution to the area of neuroscience that will be awarded to him by US President Barack Obama himself.

Likewise, José Miguel Insulza was reelected as head of the OAS, while fellow Chilean Felipe González Morales will be in charge of the Inter-American Human Rights Commissionfor one year.