While Chileans know him for his 17 years as the front-man of La Ley, one of Chile’s most well-known rock bands, Beto Cuevas takes on a new direction in his upcoming album, Transformación (“Transformation”).
In Transformación, Cuevas’ sound has a pop/electronic feel – a departure from the rougher edge of La Ley. The first single, titled Quiero Creer (“I want to believe”), features Flo Rida, an U.S. rapper.
“I believe in mixing genres because that’s the only way to keep the energy flowing and eventually coming up with something new,” Cuevas told the Los Angeles Times.
Leader of La Ley
La Ley, or The Law in English, is considered by some to be the most influential Spanish language rock band of all-time, releasing 10 albums, winning a U.S. Grammy and two Latin Grammys between 1987 and 2005.
While Cuevas was born in Santiago, he spent his childhood in Caracas, Venezuela and Montreal, Canada, joining La Ley when he met the band’s drummer on a trip to Santiago in 1988.
According to Dániza Tobar, a Miami-based Chilean music journalist, Cuevas’s unique sound came to define La Ley.
“The spirit of La Ley really came into being when Beto arrived,” Tobar told the Los Angeles Times. “Towards the end of the 1980s, we [Chileans] were coming out of the Pinochet regime, and there was this whole protest movement taking place. La Ley emerged with something different, more sublime, strong but ethereal. Beto added all that … and this shocked some people.” said Tobar.
A new direction
Cuevas, who now lives in Los Angeles, has been working on tracks for Transformación for the past two years. The album includes songs produced by Detroit’s Jared Lee Gosselin, who has previously worked with Macy Gray and DMC from Run DMC.
“The title may suggest a transformation of appearance or of the sound, and even though there is a little bit of that, I think that it’s something much more profound,” Cuevas told the Los Angeles Times.
“Those who don’t know who I am, I just want them to know me as a new artist, doing his best to express himself in a truthful way, with a lot of passion and good intentions.”