Chile’s Sernatur promotes 10 new destinations for travelers

With a goal of decentralizing Chile’s tourism industry, the National Tourism Service unveiled ten off-the-beaten-track destinations for visitors to explore.

Hoping to encourage visitors to Chile to explore more than just the country’s popular and well-known destinations like Valparaíso, San Pedro de Atacama, and Torres del Paine, Chile’s National Tourism Service (Sernatur) has launched a new campaign that promotes ten off-the-beaten-track destinations.

These new locations range from Chile’s northernmost regions to deep within southern Patagonia, and will be promoted with the goal of broadening Chile’s touristic scope and helping to fortify small communities economically. The following are the ten locations selected by Sernatur:


Located about 124 miles (200 kilometers) north of Calama and wedged against Chile’s border with Bolivia is the small village of Ollagüe. Modest adobe homes contrast with absolutely stunning views of the nearby Volcán Aucalquincha, allowing for rural tourism and adventure activities, as well as visits to the abandoned sulfur mine.

Caleta Los Hornos

A small beach town 20 miles (32 kms) north of La Serena, the quiet Caleta Los Hornos offers sandy beaches, a wealth of local seafood, and excellent locations for recreational fishing.


A blustery coastal town 100 miles (160 kms) southeast of Santiago, the peaceful charm, cutting-edge modern architecture, and fierce waves of Matanzas have cultivated a small but loyal group of visitors. Its accessibility from Santiago makes it an ideal weekend escape.


The scenic charm of Romeral in Chile’s central Maule Region draws visitors who seek hiking and river swimming options. Besides ecotourism, Romeral is an agricultural nucleus with a bounty of fresh fruits and veggies.


Deep in the wilderness of Chile’s Bio Bío Region, Quinchamalí is a small rural town with a rich indigenous heritage. The town’s signature artisan crafts – small black clay figurines and pottery – are bountiful here.


Also found in the Bio Bío region, the coastal town of Laraquete has summertime draws like beach camping and fresh seafood.

Caleta Queule

Known for the bountiful variety of aquamarine species in its nearby waters, Caleta Queule is a fishing hub in Chile’s southern Araucanía Region. The picturesque beach Agua de la Niñas also enchants visitors.


A quiet hamlet 140 miles (220 kms) north of Puerto Montt, the sublime forests and quiet beaches of Chihuín are perfect for travelers seeking to get away from it all.


Contao of Chile’s southern Los Lagos Region is the last service stop before visitors embark on the famous Carretera Austral. Extensive beaches and rushing rivers offer a range of ways visitors to cool off and relax.

Villa Punta Delgada

Last but not least, the Villa Punta Delgada is a rural port down in the austral Magallanes Region, boasting exquisite Patagonian landscapes, flora and fauna, and a rich archaeological history.