Of all wine specialists in the world, only 283 hold the revered title of Master of Wine. Pancho Campo, one of the world’s most revered figures in the wine industry and the first ever Chilean Master of Wine, gained the title first after he moved to Spain. He was followed by Jeannie Cho Lee, the first Asian Master of Wine, and Junior Vianna, the first Brazilian Master of Wine.
Pancho Campo is a multi-talented man. His affair with wines began when he was still a child living in Chile. One day with his father he visited Viña Undurraga, located in the heart of the Maipo Valley, 34 kilometers from Santiago: “It seemed so interesting to me…I was always intrigued by that ability, that I saw in movies or read in certain books, to smell wine and know where it came from and from what stock,” Campo explained in an interview with Chile’s main newspaper El Mercurio.
Campo traveled from his current home in Spain to lead the panel in Chile and give his expert opinion on the effects of climatic changes on the wine industry. His presentation addressed the economic and marketing implications of climate change for the wine industry and its consumers. He also participated in various activities organized by the Spanish Embassy and Universidad Catolica in Santiago.
Campo presented his views on the subject in a presentation called, «Climate Change and Wine: Economic Implications and Marketing for the Consumer.» The international conference called, «Climate Change and the Wine Industry,» included an internationally known cast of wine experts such as the Australian viticulturist Richard Smart and the Chilean bio-climatologist Fernando Santibáñez.
Campo is extremely active in the wine community in Spain, as he is founder and president of The Wine Academy of Spain, a private organization founded in 2003. He has presided over numerous conferences in Spain and other parts of Europe. In 2008, he shared a stage with with 2007 Nobel Prize winner and former United States Vice President, Al Gore, for a conference in Barcelona for the World Meeting on Climate Change & Wine.