More people than ever are enjoying Chilean wines, according to data for 2010 released by the promotional body Wines of Chile, as sales of bottled wines increased 12.2 percent between November 2009 and October 2010, compared with the year before.
The data from November 2009 to October 2010 shows an increase in volume of bottled wine sales of 12.2 percent over the same period the previous year, with a total value increase of 12.9 percent.
Wines of Chile expect this trend will continue through 2011.
Meanwhile, Chilean daily La Tercera reported that 83 of Chile’s top 100 wineries saw bottled wine sales increase. A record increase of 52.9 per cent was set by Casa Lapostolle – located along Chile’s wine route near Santa Cruz – a vineyard that features a state-of-the-art gravity-fed wine pumping system.
“The trend of the year is good so far in both volume and value,” Juan Somavía, managing director of Wines of Chile, said during a phone interview with ThisisChile. Mr Somavía said the organization’s aim for 2011 is to promote Chile’s high-quality wines, as Wines of Chile recently unveiled its10-year strategy to become a leading global producer of premium brands.
“2011 should look even better but with a higher component of price increase rather than volume,” he added.
Already the seventh largest producer in the world and the fifth largest exporter (after Italy, France, Spain and Australia), Chile’s wine industry plans to maintain an annual growth rate of 9.2 percent over the next decade.
The Wines of Chile 2020 plan, which represents 95 percent of the Chilean wine industry, includes increasing both production and exports to key markets such as Canada, the United States, the United Kingdom and Germany, and expanding to new markets such as the Scandinavian nations. The goal is to double sales to US$3 billion (CP$1.4 trillion) in that period.
This post is also available in Spanish