On a bright corner in one of Manhattan’s most fashionable neighborhoods, Puro Chile is presenting top quality Chilean products to the vibrant gourmet and luxury market in New York.
A group of Chilean investors, including Mauricio Banchieri, decided to create a permanent platform for Chilean products in the Big Apple. At 300 square metres, the space, located on 221 Center Street, does the job perfectly.
A large portion of the showroom is devoted to Chilean wines, promoting the diversity and quality of Chile’s most famous export. The remainder of the space showcases gourmet products and handicrafts, from specialty olive oils and vinegars to handmade horsehair earrings.
Winners were selected in categories of furniture, jewellery, clothing and accessories and practical and decorative objects. Each one received a cash prize of US$7,500 in addition to having his or her work shown at the Manhattan show space.
Their work was judged on its ability to apply innovative design to traditional techniques and create products with strong potential in commercial markets.
Puro Chile is designed to be more than just a shop – it is also an arena of information, giving a comprehensive overview of Chile’s products and the people who produce them.
Encouraging innovation amongst Chile’s independent craftspeople by introducing their products to the American market, Puro Chile also raises awareness about the country as a source and destination for top-quality foods, crafts, wines and travel.
Puro Chile, 221 Centre Street (corner of Grand St.), NYC