Imagen de Chile continues to collect prizes abroad thanks to the mobile apps it has developed to promote the country. Recently, “Recetas de Chile” succeeded in 5 categories at the MobileWebAwards. The app was awarded in the categories of Food Industry, Information Services, Non-Profit, Beverages, and Leisure.
This is the 5th version of the awards organized by the Web Marketing Association, institution created in 1997 to set the best standards for online marketing and for the development of websites.
“Recetas de Chile” was launched in 2016 with the aim of promoting preparations which are present in our country and that gather the cultural heritage of Latin America. In order to achieve this, more than 100 local recipes were made available to compatriots and foreigners, which include information on the difficulty of and times for preparation. Some of the recipes include cazuelas, chupe, stews, cancato, humitas and pulmay, as well as lama jerky empanada and cochayuyo pebre.
These awards come after those earned in 2015 by Chile Mobile Observatory, another app developed by Imagen de Chile, which gathers a selection of images of the universe captured at the powerful observatories located in our country. The app received the highest award in the areas of Science and Education. In addition to this, in November 2015 it was included among the top 3 in the Best Education App app of the Best Mobile App Awards organization.
Imagen de Chile’s Executive Director, Myriam Gómez, commented: “recognitions like these ones reinforce the fact that digital platforms are our main channel to have an impact on foreign audiences with messages that promote the distinctive attributes of the country. Thanks to the strong digital strategy we have carried out, all the platforms of Marca Chile have grown, not only in terms of reach but also in terms of the engagement of our followers with our contents.”
“Recetas de Chile” is a free app available on Google Play Store and Apple Store. Since its launch in april 2016, it has reached more than 65.224 downloads.
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This post is also available in Spanish