With thousands of miles of beautiful coastline, the gorgeous Andes mountain range, exciting trekking adventures, and a myriad of cultural offerings, it’s no surprize that more travelers are enjoying Chile now than ever before. In fact, according to Chile’s Under Secretary for Tourism Jacqueline Plass, the number of tourists that entered Chile in August 2012 reached its highest level in 24 years.
Plass told La Tercera that 238,860 visitors came to Chile in August – the largest number of international tourists to visit the country in any month since 1988. These travelers were mainly from Argentina, which represented 35 percent of the total, and Brazil, with 16.8 percent of the total. Arrivals from Europe accounted for 8.2 percent, and the United States for 4 percent.
Additionally, the number of visitors in Chile during the first eight months of 2012 is 16.4 percent higher than over the same period in 2011. According to Plass, 2,338,214 tourists visited Chile between January and August 2012. The increase was due primarily to a rise in arrivals from Argentina (a 30 percent increase over the previous year), Colombia (25.5 percent increase), Brazil (19 percent increase), Spain (15.5 percent increase) and Germany (10 percent increase).
Plass told La Tercera that the tourism authority has been promoting travel to Chile in targeted places around the world, and that the success of this effort is illustrated in the increase in visitors from these countries.
“We are seeing the results of the promotion work displayed in a joint effort by the government and the private sector in these markets which we had selected as priorities: Argentina, Brazil, United States, Spain, U.K., France, Germany, Peru, Colombia and Australia,” she said. Plass added that focusing on commercial channels, fairs, events, and trips to raise awareness about Chile have also led to the increase in 2012 tourism.