Surrounded by lakes, volcanoes and abundant vegetation, the city of Puerto Varas has become a focus for tourism and investment. Its hotel offer attracts the organization of several massive institutional events; furthermore, on March this year, three of the most important astronomy conferences in Chile took place there. In this context, the city prepares to host the Adventure Travel World Summit (ATWS), from October 5 to 9.
Given this rise in tourism, the local trade association Informatur and the CPL (National Council of Clean Production) signed the Clean Production Agreement titled “Sustainable Tourism for the City of Puerto Varas” to apply the principles of sustainability in over 30 micro, small and medium-sized enterprises related to gastronomy, accommodation and services.
Some measures of the CPA will involve the reduction of water and energy consumption, investments on LED lighting, improving the management of solid waste, as well as the GHG Protocol, the most commonly used measurement tool to control the carbon footprint-greenhouse gas emission-of the companies participating in the agreement. The initiative will also bring other benefits such as healthy food production, working conditions improvement, and a boost for the local economy.
The development of the CPA has the support of institutions such as the Ministry of the Environment, the Regional Government, Corfo, SEREMIS of Economy, Health y Energy of Los Lagos, SERCOTEC and SERNATUR. During the agreement’s validity period–a span of 18 months-, the applied measures will foster productive efficiency and competitiveness, turning Puerto Varas into a world-renowned sustainable destination.
This post is also available in Spanish