The green commitments of Lollapalooza festival

The young generation of party promoters are ensuring that what has become one of Chile’s biggest events will also be holding up an environmental standard.

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Organizers of Lollapalooza Chile have their minds set on topping Festival de Viña del Mar as the nation’s greatest music festival, and possibly even challenging Brazil’s festival, Rock in Rio.

The organizers behind Lollapalooza, Maximiliano del Río and Sebastián de la Barra of Lotus Productions, took their first steps toward implementing waste management programs at their Maquinaria Festival in October of 2010 by involving trash collection and environmental organizations. They received such a positive response that they decided to replicate the initiative at Lollapalooza.

“Lolopalooza calls on the public to be more aware of the environment and to protect it,” said Maximiliano Del Río at a press event with the Fundación Imagen de Chile.

According to Lollapalooza’s website, the event “gives a lot of importance to ecology. That’s how a variety of activities will be developed; such as applied green rules to gain quantifiable indicators of sustainability.”

The festival organizers have said they plan to measure their carbon footprint and offset it by purchasing carbon credits to neutralize their registration.

The organizers will also be working with local authorities to create special bus routes across Santiago, encouraging people to use public transport to get the festival rather than arrive by car.

“Every person who goes by bus emits 60 times less carbon dioxide, and 80 times less if they take the metro, so the decision to go by bus, metro or car makes a real difference in the amount of carbon emitted,” said the Minister of Transport and Telecommunications, Pedro Pablo Errazuriz. “To incentivize this form of travel, the Lollapalooza program is scheduled to end at 11pm precisely so that people can return home by subway, which for the occasion will run until midnight.”

At the press conference, Del Río stressed that “there has never been a festival as big as this in Santiago, maybe in Chile, if we assume that this is bigger than the annual Viña festival.” He also hinted that the event will rival Brazil’s Rock In Rio by offering events for a more varied audience.