Between May 1st and October 31st, the international exhibition Expo Milan 2015 is being held, with the theme being “Feeding the planet, energy for life”. This event welcomes more than 140 countries gathered to display their novelties and projections related to the agri-food industry.
In the case of Chile, the proposal was focused on the promotion and expansion of national culture, in addition to the display of products and local technologies, thus promoting tourism and commercial trade. The National Pavilion was set up thanks to the collaboration of the Ministry of Foreign Affairs, the Directorate General of International Economic Relations (Direcon), ProChile and the Executive Secretariat of the project carried out by the Commissioner Lorenzo Constans.
By means of a public contest, Cristián Undurraga and Eugenio García were chosen as managers of the pavilion, designed under the slogan “The love of Chile”. The central theme of the proposal is the meticulous caring chain that begins in the land work, to the production of food, harvest, transportation, and finally ending in kitchen tables in Chile and the world, a metaphorical table which is also embodied in the work of artist Osvaldo Peña, who carved a wooden table out of Patagonian lenga, held by six real size human figures and with room for over 100 attendants.
Chile’s Day opened with a message sent by President Michelle Bachelet and the hoisting of the flag in the national pavilion, which so far has had more than 800 thousand visitors. During the day there were many activities such as the presentation of the chinchineros of the Bombo Trio and the Lasmala Family, a parade of Italian and Chilean police officers, different food tastings, and a massive performance by Inti-Illimani Histórico.
“Chile has undeniable advantages for food production because it is situated in counter season in relation to the large markets of the northern hemisphere, as the European”, stressed Andrés Rebolledo, director of Direcon. As for him, Lorenzo Constans highlighted the great work done by the team in charge: “It has been five months of hard work, but very rewarding. We wanted to show the world all of our cultural and culinary wealth and diversity, and how great of a food producing country we are”.
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